I started my resin art business with $200 and a folding table in my garage. Three years later, I’m shipping custom pieces to Paris. Here’s how to begin.

Launch a resin art business with:

• Quality epoxy resin and pigments
• Basic marketing tools (website/Instagram)
• Legal paperwork (licenses, insurance)
• Unique style development

It’s not just about art – it’s about smart hustle. Let’s break it down.

What essential tools and materials are needed to launch?

My first “studio” was a card table covered in dollar store shower curtains. You don’t need fancy gear¹ – just the right gear².

Starter toolkit essentials:

• 2-gallon resin kit (1:1 ratio)
• Silicone molds in multiple sizes
• UV-resistant pigments and additives
• Photography setup (phone + natural light)

Building Your Arsenal on a Budget

I wasted $87 on “professional” molds before discovering silicone baking pans work just as well. Here’s my cost-effective starter list:

Pro tip: Buy resin in bulk after your first 10 sales. I saved 40% switching to 5-gallon kits from specialty suppliers.

How to create a business plan that actually works?

My first business plan³ was scribbled on a napkin. Now I help others craft plans⁴ that investors⁵ actually read. Here’s the cheat code.

Business plan essentials:

• Clear pricing strategy
• Monthly financial goals
• Marketing roadmap
• Growth timelines

From Napkin to Spreadsheet

I learned these lessons the hard way:

1. Pricing: Charge 3x material costs minimum. My early pieces barely covered resin expenses.
2. Goals: Start small. Aim for 3 sales/week initially, not 30.
3. Marketing: 80% of my sales come from Instagram Reels showing the pouring process.
4. Growth: Plan equipment upgrades at specific income levels. I waited until hitting $2k/month to buy a pressure pot.

How to find your resin art niche?

I made generic coasters⁶ for 6 months with zero sales. Then I switched to pet memorial pieces⁷ – sold out in 72 hours. Find your “thing.”

Niche-finding strategies:

• Combine resin with other skills (woodworking, jewelry)
• Solve specific problems (outdoor-rated art)
• Target emotional connections (memorials, gifts)
• Follow material trends (crushed opal effects)

The Gold Mine of Specialization

My breakthrough came when I mixed resin with vintage teacups from thrift stores. Suddenly my $25 pieces sold for $150+ as “heirloom art.”

Niche ideas that work:

• Wedding Art: Custom table numbers with dried flowers
• Home Decor: Resin-encrusted switch plates
• Geek Culture: Dice sets with fandom colors
• Functional Art: Cheese boards with custom designs

How can branding boost your resin business?

My first logo looked like a preschooler drew it. Rebranding with cohesive colors⁸ and story increased sales by 300%. Your brand is your handshake⁹.

Branding must-haves:

• Consistent color palette (3 colors max)
• Signature packaging (I use crinkle paper dyed with resin)
• Artist story (mine’s about overcoming creative block)
• Recognizable style (swirl patterns, specific color mixes)

The Unboxing Experience

I spent $1.75 per customer on branded packaging – and got 40% repeat buyers. Here’s what works:

1. Tissue Paper: Hand-stamped with my logo using acrylic paint
2. Thank You Cards: Include resin confetti (leftover casting bits)
3. Social Media Push: Offer discount for post-purchase photos
4. Signature Scent: Light vanilla oil spray on packaging

Conclusion

Build your resin empire one careful pour at a time. Stay true to your style, and the sales will follow.